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About the Book
Description
Author Details
Table of Contents
Resources for students
Five extra advanced chapters
Data sets
Additional questions and exercises
Resources for lecturers
PowerPoint slides
Book Details
Author
Robert Burns & Richard Burns
Pub Date:
11/2008
Pages:
560
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Robert Burns & Richard Burns
Extra chapter questions and activities
1 Research, Statistics and Business Decisions
2 Contrasting Philosophies and Approaches to Research
3 Ethical Issues in Research
4 Selecting the Topic and Conducting a Literature Review
5 Theory, Problem Definition, Frameworks, and Research Design
6 How to Enter Data into SPSS and Undertake Initial Screening
7 Describing and Presenting Your Data
8 Normal Distribution, Probability and Statistical Significance
9 Sampling Issues
10 Hypothesis Formation, Types of Error and Estimation
11 Effect Size and Power
12 Hypothesis Testing for Differences Between Means and Proportions
13 Analysis of Variance Techniques (ANOVA)
14 Chi Square
15 Methods of Correlation: Testing Hypotheses of Relationships
16 Prediction and Regression
17 Reliability and Validity
18 Factor Analysis
19 Attitude Questionnaires and Measurement
20 Structured Interviewing and Questionnaire Surveys
21 Writing Up and Communicating Research
22 Meta-Analysis
23 Cluster Analysis
24 Logistic Regression
25 Discriminant Analysis
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