Video Resources
Following are one-on-one interviews with successful entrepreneurs conducted by Marc H. Meyer, for use with the Venture Cases found in Entrepreneurship: An Innovator’s Guide to Startups and Corporate Ventures. Each interview delves into the background and specific strategies utilized in developing these outstanding entrepreneurial ventures.
Video 1.1 Interview with Marc H. Meyer
Running Time is 8:56
Marc H. Meyer discusses his background and the
reasons for writing this unique textbook.
Video 1.2 Venture Case (page 359):
Ready Seafood:Creating a New Business
Model in a Startup
John Ready
Co-founder and CEO
Running Time is 14:57
Catch a Piece of Maine and Ready Seafood were created in part as a response to the financial realities of the lobstering industry and as a means to introduce the public to fishing traditions, trade and the sea. It seeks to topple the barriers between lobsterman and consumer, allowing those who love to eat the freshest most delicious lobster a chance to get to know the dedicated lobstermen who harvest their dinner.
Video 1.3 Venture Case (page 371)
My M&Ms: An Internal Corporate Venture
Dan Michaels
Director of R&D, Mars Direct
Running Time is 8:43
MY M&M'S® is a customizable version of the familiar M&M'S® product found at almost every supermarket checkout counter and convenience store. It emerged from innovations in process technology that enabled the printing of personalized images or expressions on every tiny candy piece. These customized candies are now a popular item at birthday parties, weddings, and other special occasions. The case underscores the challenges faced by managers innovating within companies whose success has been built on a very different business model.
Video 1.4 Venture Case (page 394)
Generate, Inc.: Creating an Information
Services
Venture with Strategic Corporate Investment
Tim Aley
Co-founder and CEO
Running Time is 13:46
Generate, Inc. provides business intelligence platform that combines real-time company intelligence with integrated relationship-mapping technology to deliver contextual information to business professionals. Generate, Inc. was founded in 2004 and is headquartered in Maynard, Massachusetts. As of April 17, 2008, Generate, Inc. operates as a subsidiary of Dow Jones & Co., Inc.
Video 1.5 Venture Case (page 405):
Sentillion, Inc. A Corporate Spinoff in Software
Rob Seliger
Co-founder and CEO
Running Time is 14:48
Sentillion, Inc. offers identity and access management technology solutions for caregivers in hospitals and healthcare organizations in North America and the United Kingdom. The company provides solutions for sign-on, user provisioning, clinical workstations, and virtualized remote access. Sentillion, Inc. was founded in 1998 and is headquartered in Andover, Massachusetts.