Authors: Marc H. Meyer and Frederick G. Crane Pub Date: January 2013 Pages: 448 |
About the BookThis book is structured around the idea that innovation is at the core of successful entrepreneurship, a necessary first step before writing a business plan or developing a financial model. The beginning of the book is devoted to helping students get the innovative concept down pat. Part I guides students through six elements that comprise a clearly focused venture:
After walking students through the venture concept process, the book then dives into the mechanics of implementing the venture concept. Part II focuses on:
The book concludes with several compelling case studies from the real-world, illustrating the application of ideas presented in the text. Instructor Teaching SiteThis site is password protected Please read the information to your right. To access the site, click on the sign in button on the right hand side below. This site is designed to help create a significant learning opportunity for your students by encouraging active participation, experience and reflection. Student Study SiteThis Student Study Site is intended to enhance students' understanding of New Venture Creation: An Innovator's Guide to Entrepreneurship, Second Edition. Please note that all the materials on this site are especially geared toward maximizing the potential for maximizing your understanding of the material. |
First-time UsersMany of the materials on the instructor site, are only available to Faculty and Administrative Staff at Higher Education Institutions who have been approved to request Review Copies by SAGE. To create an account, please click here. In order to be approved, you must provide your institution and the course that you are or will be teaching. Once you have created an account and you have been validated as a faculty member, you will be able to access the instructor site. Please note: Validation usually takes approximately 24-48 hours to be completed. If you have any questions, please contact SAGE Customer Service at 1.800.818.7243 from 6:00 am to 5:00 pm PST. Returning UsersIf you already have an account with SAGE, log in using the email address and password created when registering with SAGE. |
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