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| Rosemary Sassoon |
| About the Author |
| Rosemary Sassoon has been involved
in letterforms all her life. Trained as a designer and
scribe she later developed methods of teaching lettering
before moving to handwriting research. She was awarded
the degree of Ph D from the department of Typography and
Graphic Communication at the University of Reading for
her research into the effects of models and teaching methods
on the way children learn to join up their handwriting.
The project that resulted in the Sassoon family of typefaces
came about when she discovered that no research had been
undertaken to find out from children themselves what kind
of letters they found easiest to read. Young children
were found to be amazingly articulate. Their judgments
and comments were instrumental in the design of Sassoon
Primary. |
| This is an ongoing project. As the
typefaces spread around the world, both to publishers
and to be installed in school computers, the need for
even more alternative letterforms arose. The sans serif
family filled a real need for maximum legibility particularly
on screen and highlighted the fact that few designers
have faced up to the reality that designing for the computer
screen is a new discipline with different criteria for
letterforms. Now the interest is in a joined font that
will be variable enough to satisfy the needs of advertisers,
and educationists around the world in countries that have
varying perceptions of letterforms. |
| Rosemary Sassoon continues as a consultant
in the educational and medical aspects of handwriting
while concentrating increasingly on the problems of modern
communication. The layout of the screen, the relationship
of illustration to text, the multi cultural aspects of
letters for reading and writing as well as the impact
of the computer on iconic communication all vie for attention.
She continues to lecture widely, and writes and advises
on the subjects that come within her areas of interest. |
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Dr. Rosemary Sassoon,
34 Witches Lane, Riverhead,
Sevenoaks,
KENT TN13 2AX
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Telephone: 01732 452 912
Email: rsassoon@macunlimited.net
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© Sage Publications Ltd. |
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