Videos

Introduction to the scientific approach. A full lecture by Byron Sharp
http://www.youtube.com/watch?v=GEf7f3qLvTI

Marketing myths
http://www.youtube.com/watch?v=2A8i5gZB3nU

The myth of defection reduction
http://www.youtube.com/watch?v=pNTsJbbsWwM

Brand extensions in the USA
http://www.youtube.com/watch?v=QO7A3rcgXfU

Diffusion of innovation
http://www.youtube.com/watch?v=ZG9dAIBd4xQ

Hofstede talking about cultural difference
http://www.youtube.com/watch?v=p2V8kVwIp2U

Brand reference on social media
http://www.youtube.com/watch?v=ZIeuB3WCrtY

Social media
http://www.youtube.com/watch?v=1YspnDlXne0&list=UUwXaLZOuCkHj0dSHIS8OoIQ&index=3

IPA effectiveness awards. Campaign structure
http://www.youtube.com/watch?v=6PmWNxdbxAQ

Steve Jobs on marketing and advertising Apple
http://www.youtube.com/watch?v=4yefGOif2WU

False assumptions of niche media
http://www.youtube.com/watch?v=8SccWBBaMVY

Media fragmentation
http://www.youtube.com/watch?v=8GGjr-eWSbI

15-second versus 30-second TV ads
http://www.youtube.com/watch?v=y5yAA0VY8aw