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About the BookCowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing management professionals. Throughout the text, readers will encounter a signifi cant emphasis on the customer service aspects of marketing, as well as the qualitative and quantitative methods critical to marketing analysis. Instructor ResourcesThis site is password protected Please read the information to your right. To access the site, click on the sign in button on the right hand side below. This site is designed to help create a significant learning opportunity for your students by encouraging active participation, experience and reflection. Student ResourcesStudents will benefit from study tools, internet activities including social networking assignments, and an assortment of SAGE journal articles. |
First-time UsersMany of the materials on the instructor site, are only available to Faculty and Administrative Staff at Higher Education Institutions who have been approved to request Review Copies by SAGE. To create an account, please click here. In order to be approved, you must provide your institution and the course that you are or will be teaching. Once you have created an account and you have been validated as a faculty member, you will be able to access the instructor site. Please note: Validation usually takes approximately 24-48 hours to be completed. If you have any questions, please contact SAGE Customer Service at 1.800.818.7243 from 6:00 am to 5:00 pm PST. Returning UsersIf you already have an account with SAGE, log in using the email address and password created when registering with SAGE.
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