Welcome to the Student study site

This web site is intended to enhance your participation and learning while using Marketing Management by Kenneth E. Clow and Donald Baack.

The following materials are available on this site:

Chapter Specific Resources

e-Flashcards – Keep key concepts and terms at the forefront as your review material for class discussion and tests.

Self Quizzes – Use chapter quizzes to gauge your learning progress.

Internet Resources – A wealth of websites demonstrate central concepts in every chapter.

YourCareer Expansion – Discover new directions for a gratifying and successful career in marketing management through creative use of web resources.

Learning from SAGE Journal Articles

SAGE journal articles open doors to research and scholarly activity related to chapter topics. Discussion questions will assist your interpretation of the articles. 124 full-text articles are offered.

General Resources

Developing a Marketing Plan - Guidelines for developing a successful marketing plan based principles in the book.

Sample Marketing Plans

Acknowledgements

Sincere thanks are due Kenneth E. Clow and Donald Baack for these excellent materials to accompany their book.