Author: W. James Potter

Pub Date: May 2010

Pages: 488

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About the Book

Introducing the paths of communication inquiry open to students both in their undergraduate studies as well as for use in their future careers, this reader-friendly text demystifies the theories and practices of research in an engaging manner, using examples of research methods in practice. Introductory chapters that explore the conceptual foundations are followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, and content analysis. A concluding chapter shows students how to write up and present their research for various audiences.

Instructor Resources

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Student Resources

This Web-based student study site is intended to enhance students' understanding of Media Literacy, Fifth Edition by W. James Potter. Please note that all the materials on this site are especially geared toward maximizing the potential for students to learn and enhance class discussion.