Chapter Resources
Note: Each link below expands or collapses when clicked.
Chapter 1. Identifying Your Industry, the Target Sector in the Industry, and Type of Business
Chapter 2: Developing the Venture Concept
Chapter 3: Getting Into the Hearts and Minds of the Target Customers
Chapter 4: Defining the Business Model for a Venture
Chapter 5: Transforming a Product or Service Idea Into a Product Line and Service Strategy
Chapter 6: Positioning Your Venture: Thinking Deeply About Competitors and Customers
Chapter 7: A Reality Check on the Venture Concept and the Business Model
Chapter 8: Sources of Finance for Startups and Corporate Ventures
Chapter 9: Projecting the Financial Performance and Requirements for the Venture
Chapter 10: Organizing the Venture Team
Chapter 11: Writing the Business Plan!